Frequent Shopper Program Essay Example for Free

Frequent Shopper Program Essay The objective of this project request is to track purchases of individual customers. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies. The strategic purpose of the Frequent Shopper Program is described on the Sales Marketing page of the Kudler Fine Foods Intranet site. Purpose: Kudlers’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patterns will help Kudler refine its processes and offerings to best satisfy their values customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods. Technology Infrastructure and Architecture The following sections of this document will provide an overview of the hardware, network, software, databases, and security requirements for the frequent shopper program. These requirements are suggestive Hardware Platform: Kudler Fine Foods currently has an elaborate network of hardware that may be used to implement the frequent shopper program. Client-Side hardware: 1. Each store uses NCR RealPOS 82XRT terminals linked to the network through a POS server. (These terminals will be used during purchasing to initiate data collection including customer ID and purchase history data for the FSP)   2.  The nineteen (at present count) corporate management and other admin personnel all utilize Dell Vostro computers running Windows 7 OS. These administration personnel also share 3 HP networked printers. (In relation to the FSP, these computers will be used by management to query and analyze customer purchase history for business service refinement. ) Server-Side Hardware: 1. POS Servers- are used to process orders from the POS terminals and connect to the Kudler network for database file storage 2. HP Blade Server system- c3000 system, Unix OS, SAP Retail SW, Print/File, Communications, Email, Storage, Web. These Servers will be used to store data regarding individual customer purchase history and queried for business analysis as well as loyalty points addition and redemption. ) Network Platform: 1. Each of the three Kudler Stores has a Local Area Network which connects together Via T3 Dedicated high speed lines. 2. Each store’s LAN is connected via 100 base T Ethernet. The communications into and out of the stores is ported through 2 Cisco routers and firewalls. 3. Each Local Area Network is also connected to the internet via 25Mbps high speed business internet connections. 4. Network Diagrams (Shown Below) Software Development Tools: 1. The Frequent Shopper Program is an additional service that will be implemented in conjunction with the existing Information Technology System used throughout Kudler Fine Foods. Because of the complexity and functionality of the existing system, it is recommended that the use of AGILE development methodologies be used to develop the FSP system and merge the application into the existing system. 2. Visual Studio 2012- This Integrated Development Environment will be used to develop the application modules and user interfaces for the FSP development. 3. The code will be implemented in the C# language. (used for module development) b. ASP. NET MVC – used to develop dynamic, interactive web based application for customers to access, monitor, and redeem loyalty points Databases: 1- Customer Table The Customer Table contains demographic data for each of Kudler’s customers. The data in this table is used to access the name and address of customers for order processing and for special mailings for anniversaries and/or birth dates, etc. Order Table The Order Table is used to record information pertinent to each Order placed with a given store. Each order will have one or more entries in the Order Line Table associated with it. 3- Order Line Table The Order Line table contains detail on items appearing on an order. One or more Order Lines are associated with each order and each Order Line references an item being purchased with its description, quantity, price, etc. 4- Item Table The Item Table stores information pertaining to products that may appear on an order. It describes goods that can be purchased from a Store. The current database tables can be re-used and combined to create the FSPoints Table The FSPoints table (Frequent Shopper Points table), will include the Customer ID and all correlating information, Item purchase history, and Item Points Value. The sum of all points’ values will be expressed and added to the Customer’s redeemable points at the end of each FSP period. User Interfaces: Describe the interface for data collection and notification to store personnel and customers. 1. The initial User Interface will remain the same at the point of sale(POS). Additional software will be added to initialize the FSP on applicable transaction.  Software modules will be initialized as needed that will collect the CustomerID as well as the individual items purchased. 2. Web Applications: Through the use of the aforementioned tools including ASP. NET and MVC, an interactive web application will be available to registered customers, and personnel to access, review, and redeem loyalty points. There will be an exclusive page created for the Frequent Shopper Program. Controls: System accuracy checks will be in place to verify unique CustomerID’s at the POS terminals. Every customer that participates in the Frequent Shopper Program will have a unique customerID. Each transaction will begin by entering this identifier which when verified for accuracy will begin collecting item purchase data. Each item is scanned at the POS, and compared to its corresponding FSPoints table to add loyalty points to the Customers FSPoint record. If the CustomerID or any items purchased to not register in the verification processing system, an exception will be returned to notify the customer and cashier at the time of purchase. Each transaction will close with a printed receipt listing the order line information, as well as the points accumulated at that transaction. A points total may be requested via the internet based Frequent Shopper Program Web application on the Kudler Fine Foods website. Security: The necessary security mechanisms need to be in place when storing and moving most data entities, especially Customer personal information. Hashing and encryption techniques will be used when sensitive data is stored in all data stores, and secure data transfer protocols (e. g. , SSL, HTTPS, and WS-Security) will be used when data is Personal Information will be secured through the use of data encryption methods and secure networking protocols when data is transmitted over the network.

Iago’s Use of Rhetorical Strategies to Manipulate Othello in Shakespear

Iago’s Use of Rhetorical Strategies to Manipulate Othello in Shakespeare’s Othello Rhetorical strategies are continually used to get a point across or to manipulate another. Iago uses many devices to put false accusations into Othello’s head. In lines 330-447 in Act 3 scene 3, Iago uses rhetorical question, imagery, and sarcasm. He questions Othello and makes him think the worst between Cassio and Desdemona, and then his use of words adds color and a picture, so it has to be right. Last his sarcasm creates the assurances Othello needed to be duped. To start, Iago uses rhetorical questions favorably to cause Othello to question Desdemona’s love for him. When Othello finishes with â€Å"†¦Than answer my waked wrath!† Iago comes back with â€Å"Is’t come to this my lord.† Later he goes into â€Å"Are...

The Giver Totalitarian Society

Issues facing parties and the United States after World War II included the Cold War and the Civil Rights Movement. Republicans attracted conservatives and white Southerners from the Democratic coalition with their resistance to New Deal and Great Society liberalism and the Republicans' use of the Southern strategy. African Americans, who traditionally supported the Republican Party, began supporting Democrats following the ascent of the Franklin Roosevelt administration, the New Deal, and the Civil Rights movement.The Democratic Party's main base of support shifted to the Northeast, marking a dramatic reversal of history. Bill Clinton was elected to the presidency in 1992, governing as a New Democrat. The Democratic Party lost control of Congress in the election of 1994 to the Republican Party. Re-elected in 1996, Clinton was the first Democratic President since Franklin Roosevelt to be elected to two terms. Following twelve years of Republican rule, the Democratic Party regained ma jority control of both the House and the Senate in the 2006 elections.Some of the party's key issues in the early 21st century in their last national platform have included the methods of how to combat terrorism, homeland security, expanding access to health care, labor rights, environmentalism, and the preservation of liberal government programs. [10] In the 2010 elections, the Democratic Party lost control of the House, but kept a small majority in the Senate (reduced from the 111th Congress). It also lost its majority in state legislatures and state governorships.The Democratic Party traces its origins to the inspiration of Democratic-Republican Party, founded by Thomas Jefferson, James Madison, and other influential opponents of the Federalists in 1792. That party also inspired the Whigs and modern Republicans. Organizationally, the modern Democratic Party truly arose in the 1830s, with the election of Andrew Jackson. Since the division of the Republican Party in the election of 1912, it has gradually positioned itself to the left of the Republican Party on economic and social issues.Until the period following the passage of the Civil Rights Act of 1964—which was championed by a Democratic president but faced lower Democratic than Republican support in Congress—the Democratic Party was primarily a coalition of two parties divided by region. Southern Democrats were typically given high conservative ratings by the American Conservative Union while northern Democrats were typically given very liberal ratings. Southern Democrats were a core bloc of the bipartisan conservative coalition which lasted through the Reagan-era.The economically activist philosophy of Franklin D. Roosevelt, which has strongly influenced American liberalism, has shaped much of the party's economic agenda since 1932, and served to tie the two regional factions of the party together until the late 1960s. In fact, Roosevelt's New Deal coalition usually controlled the nationa l government until the 1970s. [11] Based on a series of polls conducted in 2010, Gallup found that 31% of Americans identified as Democrats, 29% as Republicans, and 38% as Independents. 12] A similar series of polls conducted in 2011 found the percentage of Democrats to be the same at 31%, while a two percentile-point rise in the number of Independents, to an all-time high of 40%, appeared to stem from an equal drop in the number of those Americans identifying themselves as Republicans from the previous poll, to 27%. [13] A Pew Research Center survey of registered voters released August 2010 stated that 47% identified as Democrats or leaned towards the party; the same poll found that 43% of registered voters identified as Republicans or leaned towards the Republican party. [14]

Analysis of the poem Still I Rise - 1268 Words

Kathleen Frederick ENG4U-05 Ms. Kumpf Tuesday, July 15th, 2014 An Analysis of the poem Still I Rise by Maya Angelou African Americans have been oppressed for centuries. Despite this discrimination, people of this race have fought hard for their freedom and respect. This pursuit of equality is evident inMaya Angelou’s poem, â€Å"Still I Rise†. Angelou integrates numerous literary ideas such as various sounds, poetry forms, and key concepts.The poetic devices incorporated in Maya Angelou’s work, â€Å"Still I Rise†,heightens the overall effectiveness of the poem. Maya Angelou uses several sound techniques throughout her poem. The first one that is especially evident is rhyming. The rhyming scheme for†¦show more content†¦Like the natural elements of the moon, sun, and the tides, Angelou will rise above racial discrimination. Angelou uses this simile to provoke greater imagery to the reader through rhyming and creative word choice. Also by doing this she enhances the lyrical style and adds deeper meaning to it. Imagery is also apparent in each stanza. The imagery, â€Å"Does my sassiness upset you?/ Why are you beset with gloom?/ Cause I walk like I ve got/oil wells/Pumping in my living room†(5-8) describes how the poet will carry herself with confidence and as if she possesses a high status in society. Oil is a highly profitable resource. Angelou’s figurative expression that she has oil pumping in her living room addresses how she in a sense, possesses superiority and how that irritates black oppressors because she h as risen above the impoverished lifestyles of her ancestors. The use of this figurative language allows the reader to develop a clear sense of Angelou’s demeanour, in a creative manner. In addition, Angelou uses symbolism as a way of expressing the equality that she is trying to achieve in society. The quote, â€Å"Bringing the gifts that my ancestors gave,/I am the dream and the hope of the slave†(39-40) portrays how she is a product of the freedom her ancestor’s fought for during the Civil War. This symbolism contributes towards the overall effectiveness of the poemShow MoreRelatedAnalysis Of The Poem Still I Rise 893 Words   |  4 PagesDeclaration of Independence â€Å"all men are created equal† ( ), we are consistently observing that the fight for human rights and equality still exist today. Although African Americans have experienced and endured countless hardships and setbacks, their spirit proves to be resilient. 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While the poems â€Å"Mother To Son† and â€Å" Dreams† by Langston Hughes refer to the hopes of African Americans for a better standard of living, and the consequences of departing from these dreams of bettering themselves. This comparison ofRead MoreLiterary Criticism Of Literature And Literature873 Words   |  4 Pagessimile, paradox, and so on. The analysis of the literary devices depicted allow readers to engage with the text—in order to understand the interactions between the text s structure and meaning (â€Å"New Criticism | Glossary Terms | Poetry Foundation,† para.1). This paper will analyze Angelou s poem â€Å"Still I Rise† from a New Criticism perspective. Ange lou’s poem uses a simile, hyperbole, and repetition. The literary devices help readers understand the overall meaning of the poem. 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